Vancouver Real Estate Podcast VREP #479 | Weaponizing Housing Anxiety In Canada's Biggest Markets With Ben Myers
Aug 1, 2025
Ben Myers, President of Bullpen Research and Consulting, brings 25 years of housing analysis expertise to the table. In an enlightening discussion, he explores how social media is exploiting housing anxiety in major Canadian markets. The nuances of 'performative real estate' content are dissected, revealing how extreme narratives overshadow balanced insights. Myers also reflects on the challenges posed by rising interest rates and the necessity for a more nuanced understanding of the housing landscape. It's a compelling look at the intersection of media and market dynamics.
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Episode notes
Performative Real Estate Overview
- Ben Myers's guest appearance explores the rise of performative real estate content.
- Fear and negativity drive greater online engagement than balanced discussions.
Toronto New Home Market Outlook
- Toronto's new home market has faced an unprecedented boom followed by a sharp downturn.
- Delayed completions of peak-priced projects will prolong market pain until around 2028.
Performative Real Estate Exploits Anxiety
- Performative real estate content exploits emotions for clicks rather than informing.
- It weaponizes housing anxiety, eroding public trust and fostering fear instead of clarity.
