Housing Narratives and Market Insights

From fear-mongering content creators to social media experts peddling doom, Canada's housing market has become an anxiety-fueled echo chamber where clicks matter more than facts. Housing analyst Ben Myers sits down with Adam & Matt to dissect how social media has weaponized housing anxiety across Vancouver and Toronto, creating a toxic cycle where fear drives engagement and nuance gets drowned out by extremes. The conversation cuts deep into the psychology behind "performative real estate" content and how perma-bears profit from keeping Canadians angry and afraid. What makes "performative real estate" content so addictive to stressed Canadians? Why has being a real estate "doomer" become more popular than being accurate? And in a world where being negative sounds more honest than being balanced, how can buyers cut through the noise to make smart decisions? Don't miss this eye-opening conversation about the intersection of housing, media, and human psychology.