The Weekly Take from CBRE Talk : Storytelling Strategies for Business Success
Apr 14, 2025
Esther Choy, Founder and CEO of Leadership Story Lab and author of "Let the Story Do the Work," dives into the transformative power of storytelling in business. She reveals the 'IRS' model to craft engaging narratives and highlights the emotional connections that make messages memorable. By sharing personal rituals and examples from leaders, Esther showcases how effective tales can enhance influence and decision-making. Her insights emphasize the human touch in communication, making storytelling an essential tool for professionals.
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Persuasion vs. Proving
- Facts alone rarely persuade.
- Persuasion connects with the audience emotionally to influence action, unlike proving, which focuses on being right.
Storytelling in Real Estate
- Use storytelling in real estate to enhance understanding and connect with your audience.
- Connect with your audience emotionally, which is crucial in real estate's complex decision-making process.
The Leadership Story Lab Origin
- Esther Choy's experience as an admissions officer revealed the importance of storytelling.
- Many applicants with strong credentials failed to stand out because they couldn't effectively tell their story.