The Weekly Take from CBRE
Talk : Storytelling Strategies for Business Success
Apr 14, 2025
Esther Choy, Founder and CEO of Leadership Story Lab and author of "Let the Story Do the Work," dives into the transformative power of storytelling in business. She reveals the 'IRS' model to craft engaging narratives and highlights the emotional connections that make messages memorable. By sharing personal rituals and examples from leaders, Esther showcases how effective tales can enhance influence and decision-making. Her insights emphasize the human touch in communication, making storytelling an essential tool for professionals.
29:47
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Quick takeaways
- Utilizing the IRS model—Intriguing Beginning, Riveting Middle, and Satisfying End—helps create structured and compelling business narratives.
- Effective storytelling fosters emotional connections with audiences, enhancing comprehension and persuading them to take action beyond just facts.
Deep dives
The Power of Storytelling in Business
Storytelling is a crucial skill in engaging audiences effectively, especially in a competitive business environment. It is defined as the intentional assertion of a point of view, requiring a strategic approach to connect with listeners and foster trust. Rather than relying solely on data and facts, storytelling allows individuals to present their ideas in a way that resonates emotionally with their audience, compelling them to take action. This approach acknowledges that mere presentation of facts is often insufficient for persuasion, highlighting the need for leaders to articulate their points of view through engaging narratives.
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