The Art of Storytelling in Persuasion

Stories are what make information memorable and communications more impactful. Author and business consultant Esther Choy discusses business storytelling, emphasizing how engaging narratives can be more persuasive and increase connections with audiences.

Share these insights on how to use storytelling to improve the impact of communications

1.    Remember the “IRS” model: The Intriguing Beginning, Riveting Middle, and Satisfying End framework helps professionals craft compelling narratives.

2.    Make emotional connections: Effective storytelling connects with audiences on an emotional level, enhancing understanding of information that influences decision-making.

3.    Be memorable: Storytelling makes your messages more memorable and meaningful.

4.    Express empathy and curiosity: A good business story, like any story, feels human and personal, while delivering an insight.