Esther Choy

Esther Choy, Founder and CEO of Leadership Story Lab and author of "Let the Story Do the Work," dives into the transformative power of storytelling in business. She reveals the 'IRS' model to craft engaging narratives and highlights the emotional connections that make messages memorable. By sharing personal rituals and examples from leaders, Esther showcases how effective tales can enhance influence and decision-making. Her insights emphasize the human touch in communication, making storytelling an essential tool for professionals.