Earn & Invest 637. Rewind: Discovering Your Heroic Potential: A Conversation with Brian Johnson
Jun 12, 2025
Join Brian Johnson, founder of Heroic Public Benefit Corporation and author of 'Arete,' as he shares insights on unlocking your heroic potential. He discusses seven objectives vital for a meaningful life, emphasizing energy, work, and love. Brian reflects on personal struggles and the power of resilience, offering actionable strategies like creating 'do' and 'don't' lists. The importance of mastering breath for optimal performance is also highlighted, alongside the transformative power of living in alignment with personal values.
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Brian's SEC Letter Challenge
- Brian Johnson received an SEC investigation letter two days before his app launch after raising $5 million through crowdfunding.
- Instead of despairing, he used the challenge to practice his philosophy and strengthen his resolve.
Happiness: Setpoint and Beyond
- Your happiness isn't entirely pre-set genetically or environmentally; a significant portion is in your control.
- Pursuing eudaimonic goals (virtue, personal growth) leads to more stable and deeper joy than hedonic pleasures.
Playing the Right Game
- Society is profoundly sick with widespread anxiety, depression, and chronic disease.
- We are often playing the wrong game chasing fame, wealth, and hotness instead of virtue and excellence.