Work Less, Earn More Ep 246: Copywriting Tactics to Increase Your Email Open Rates w/ Megan Wisdom
8 snips
Oct 8, 2024 Megan Wisdom, a certified conversion copywriter who helps six and seven-figure business owners, shares her expertise in email marketing. She reveals powerful tactics for crafting irresistible subject lines that boost open rates. The conversation dives into the growing role of AI in marketing and the importance of maintaining a healthy email list for better deliverability. Megan also emphasizes storytelling and emotional connections to engage subscribers, ensuring your emails stand out in crowded inboxes.
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Test Subject Lines
- Write 6-10 subject lines before choosing one, as the first idea isn't always the best.
- Send test emails to yourself to see how subject lines appear in your inbox.
Maintain a Swipe File
- Keep a swipe file of subject lines that grab your attention.
- Use it for inspiration, but avoid directly copying.
Use Double Opt-Ins
- Use double opt-ins to ensure subscribers genuinely want your content.
- This improves list health and reduces spam complaints.