
Ep 246: Copywriting Tactics to Increase Your Email Open Rates w/ Megan Wisdom
Work Less, Earn More
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Crafting Compelling Email Subject Lines
This chapter explores the essential role of subject lines in email marketing, detailing common mistakes that can reduce open rates. It offers practical strategies for creating engaging subject lines, including the use of a swipe file for inspiration and the importance of testing variations. The discussion further examines the implications of AI on subject line creation and emphasizes the need for authenticity and personalized communication in building audience trust.
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