In this episode, we're bringing back one of the first-ever guests on SSP from 2018. He'll discuss a wide range of topics, such as AMC, TikTok shop, influencer marketing, and more.

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Can understanding the latest trends in Amazon ads and influencer marketing transform your Amazon-selling and brand-launching strategy in 2025? Join us as we welcome back Liran Hirshkorn, CEO and Founder of Incrementum Digital, one of our earliest guests, who brings his expert insights into the rapidly evolving world of Amazon selling. This year marks a transformative period for platforms like Amazon, where changes in fees and advertising dynamics have forced sellers to realign their focus toward profitability. Liran shares compelling strategies for navigating these shifts and highlights the innovative use of Amazon AI search, Rufus, which is personalizing shopping experiences by customizing search results based on individual habits.

Explore the power of enhanced data visibility in Amazon advertising and uncover the secrets to optimizing your strategies. In this episode, we unravel how understanding the customer journey through expanded data insights can significantly boost purchase rates and ad efficiency. Discover how Amazon's strategic expansion beyond its own marketplace opens new avenues for sellers familiar with its advertising platform, allowing them to broaden their reach across different channels. Liran’s insights into leveraging Amazon Marketing Cloud to create lookalike audiences for more targeted advertising are not to be missed.

Finally, we navigate the dynamic relationship between TikTok and major retail giants like Amazon and Walmart. Hear the captivating story of a seller's transition from Amazon to TikTok, illustrating the platform's impact in driving demand through engaging content and viral potential. We discuss how TikTok's algorithm enhances product discovery, especially for visually appealing items, and the implications of strategic partnerships that could reshape the e-commerce landscape. Throughout this episode, we emphasize the importance of building a strong brand identity and utilizing diverse marketing channels to stand out in today's competitive market. Tune in for a plethora of insights that promise to redefine your approach to e-commerce success.

In episode 638 of the Serious Sellers Podcast, Bradley and Liran discuss:

• 00:00 - E-Commerce Trends and Strategies for 2025
• 01:29 - Amazon PPC Changes and Current Challenges
• 03:54 - Personalized AI Shopping Experiences
• 11:00 - Shift in Search Results and Analytics
• 11:46 - Amazon Advertising Trends and Strategies
• 14:32 - Amazon Advertising's Expansion Into Other Retailers
• 17:59 - Advanced E-Commerce Strategies and Influencers
• 21:52 - Influencer Marketing's Impact on Brand Launches
• 27:57 - TikTok and Amazon Integration Strategy
• 29:57 - Beauty Product's Success on TikTok
• 36:04 - Amazon Sales Boosting Strategies