In this discussion, Liran Hirshkorn, CEO and Founder of Incrementum Digital, shares his deep expertise in Amazon selling and e-commerce. He explores the upcoming trends for launching brands in 2025, especially the role of influencer marketing and platforms like TikTok Shop. Liran emphasizes the importance of understanding the customer journey through enhanced data insights and the use of Amazon AI in personalizing shopping experiences. Strategies for effective inventory management and advertising optimization are also highlighted.