Juliana Jackson, Associate Director of Data and Digital Experience at MediaMonks, shares her journey from selling internet in Romania to becoming a digital experience expert. She dives into AI customer voice analysis, discussing how sentiment and semantic analysis can revolutionize understanding customer feedback. Juliana emphasizes the significance of segmentation, especially between iOS and Android users. With insights on embracing failure and the value of curiosity, she inspires others to stay relevant and push boundaries in the digital world.
AI customer voice analysis can significantly enhance user experience by providing actionable insights from customer feedback and sentiment analysis.
Personal growth in a digital career is fostered through embracing one's unique journey, continuous learning, and the pursuit of personal passions.
Deep dives
Importance of Personal Experience
Learning from others in the field of growth marketing and conversion rate optimization (CRO) is essential, but it is critical to understand that each individual's journey is unique. Individuals should not disregard their own potential based solely on external validations such as social media likes or successes. Embracing one's own story and experiences allows for personal growth without the distraction of comparing oneself to others in the industry. The speaker emphasizes that anyone who feels driven to pursue their passions should act on that feeling, as personal fulfillment often comes from following one's own path.
AI Customer Voice Analysis
AI customer voice analysis plays a significant role in understanding customer feedback and enhancing user experiences. The speaker shares insights from a collaboration with Starbucks, where they utilized customer app reviews for sentiment analysis and deeper semantic insights. By categorizing feedback into various aspects of the customer journey, the team could pinpoint specific issues, such as payment problems or onboarding difficulties. This analytical approach highlights the value of going beyond basic metrics to identify actionable insights that can improve customer satisfaction and retention.
The Role of Data in Decision Making
Effective data analysis requires not just gathering data but interpreting its shape and context to derive meaningful conclusions. The speaker discusses a project where they identified significant differences in purchasing behaviors between iOS and Android users, illustrating the necessity of segmentation in analytics. By visualizing the customer journey and reviewing crucial pathways such as app versions and user experiences, the team could uncover underlying issues that would otherwise remain unnoticed. Properly handling data allows for informed decision-making that can significantly improve user experiences and operational efficiency.
Navigating Career Growth and Change
The speaker reflects on their diverse career journey, highlighting that curiosity and a willingness to adapt are vital for personal and professional growth. With a background marked by constant exploration and learning, they resonate with others who share similar tendencies to pivot between varying interests and roles. Understanding the value of failure and resilience is essential for newcomers to the field, as it fosters a culture of experimentation and growth. The advice to pursue passions boldly encourages individuals to embrace their unique backgrounds, ultimately leading to enriched careers.
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
Today, I'm excited to welcome back Juliana Jackson, Associate Director of Data and Digital Experience, EMEA at MediaMonks and co-host of the amazing and wildly popular Standard Deviation podcast.
In this not-so-structured episode, we delve into AI customer voice analysis, exploring how sentiment and semantic analysis can transform understanding customer feedback.
Juliana also shares her personal journey, from selling internet over the phone in Romania to becoming a digital experience expert. We then discuss the importance of segmentation, the differences between Android and iOS users, and how curiosity and continuous learning drive career growth.
Juliana's insights and inspirational stories offer valuable lessons for anyone looking to stay relevant in the digital world. Don’t miss her advice on embracing failure, pushing boundaries, and following your passions.