How I Built This with Guy Raz How I Built Resilience: Live with Sarah LaFleur
May 23, 2020
In this conversation, Sarah LaFleur, founder of M.M.LaFleur, discusses her journey in revolutionizing professional attire for women. As many workers shifted to remote environments, she had to creatively adapt her brand. Sarah highlights her strategies for innovation, managing a team, and understanding new fashion trends that prioritize comfort. She shares valuable insights on supporting mental well-being in crisis and the importance of community, providing a refreshing perspective on resilience in entrepreneurship.
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Underestimating COVID's Impact
- MM LaFleur anticipated COVID-19's impact due to their partners in East Asia.
- Despite this, the rapid downturn and store closures were unexpected.
Unprecedented Business Disruption
- Most businesses are not prepared for extended low or no revenue periods.
- Sarah LaFleur highlights the difference between short-term disruptions like Hurricane Sandy and the unprecedented nature of the COVID-19 crisis.
Repurposing Inventory
- MM LaFleur rebranded their "Origami Suiting" pants as "Origami Joggers" to better suit the work-from-home environment.
- This recontextualization led to a significant increase in sales, demonstrating the importance of adapting to changing customer needs.