Navigating Crisis: Leadership and Adaptation in Fashion

This chapter delves into the profound challenges faced by a clothing business for working women during the COVID-19 pandemic. The founder discusses the impact of the crisis on operations, emphasizing the need for rapid decision-making, rebranding, and innovative customer engagement strategies. With a focus on mental well-being and team support, the conversation sheds light on the lessons learned and adaptations made in a constantly evolving market.