The Product Experience cover image

The Product Experience

How to transform teams and products - Mel McVeigh (Condé Nast, The Telegraph, Vogue)

Oct 18, 2023
Mel McVeigh, VP of Product at Condé Nast, discusses transforming teams and products in a global mass media company. Topics include challenges of building products at Conde Nast, collaborations with editorial teams, and creating captivating narratives for events like the Met Gala.
32:58

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Building products for large-scale events like the Met Gala requires collaboration between product and editorial teams to enhance the overall user experience and drive audience loyalty.
  • The success of building products for the Met Gala has allowed Conde Nast to scale their capabilities and apply them to other brands and tentpole events.

Deep dives

Building Products for the Met Gala

Building products for the Met Gala is a unique challenge due to the scale and global interest in the event. The product team at Conde Nast, led by Mel McVee, VP of Product, worked on creating a destination experience for the gala, starting from a basic informational page to a full-fledged digital hub with features like a countdown clock and red carpet galleries. By partnering with editorial teams and aligning on shared goals, the product team was able to enhance the overall narrative experience for users, maximize engagement, and drive audience loyalty. The success of the Met Gala product also led to the adoption of similar capabilities for other Conde Nast brands and tentpole events.

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