The Product Experience

How to transform teams and products - Mel McVeigh (Condé Nast, The Telegraph, Vogue)

Oct 18, 2023

Mel McVeigh, VP of Product at Condé Nast, discusses transforming teams and products in a global mass media company. Topics include challenges of building products at Conde Nast, collaborations with editorial teams, and creating captivating narratives for events like the Met Gala.

32:58

Episode guests

Mel McVeigh

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Episode notes

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Quick takeaways

Building products for large-scale events like the Met Gala requires collaboration between product and editorial teams to enhance the overall user experience and drive audience loyalty.

The success of building products for the Met Gala has allowed Conde Nast to scale their capabilities and apply them to other brands and tentpole events.

Deep dives

Building Products for the Met Gala

Building products for the Met Gala is a unique challenge due to the scale and global interest in the event. The product team at Conde Nast, led by Mel McVee, VP of Product, worked on creating a destination experience for the gala, starting from a basic informational page to a full-fledged digital hub with features like a countdown clock and red carpet galleries. By partnering with editorial teams and aligning on shared goals, the product team was able to enhance the overall narrative experience for users, maximize engagement, and drive audience loyalty. The success of the Met Gala product also led to the adoption of similar capabilities for other Conde Nast brands and tentpole events.

Introduction

2min

Promotion, Introduction, and Discussion on Roles and Relationships

4min

Collaboration and Partnership: Overcoming Challenges in Digital Publishing

11min

Exploring Leading Product Teams Through Change

1min

Listening to Editorial Teams and Creating a Narrative for Events

15min

In this week's podcast, we invited Mel McVeigh, VP of Product at Condé Nast. In our conversation, we discuss all of the unique challenges of building products within a global mass media company and hear from Mel how to transform products and build teams.

Featured Links: Follow Mel on LinkedIn | Mel's website | Condé Nast | Watch the full Met Gala 2023 at Vogue

Our Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.

Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.

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The Product Experience

How to transform teams and products - Mel McVeigh (Condé Nast, The Telegraph, Vogue)

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Building Products for the Met Gala

Collaboration between Product and Editorial

Product Development and Iteration

Scaling Product Capabilities

Remember Everything You Learn from Podcasts