15min chapter

The Product Experience cover image

How to transform teams and products - Mel McVeigh (Condé Nast, The Telegraph, Vogue)

The Product Experience

CHAPTER

Listening to Editorial Teams and Creating a Narrative for Events

This chapter explores the importance of listening to editorial teams and collaborating with them to understand customer preferences. It also delves into how the product team works with the content editorial team to create captivating narratives for events like the Met Gala, while addressing technical challenges and optimizing the production process.

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