Ecommerce Playbook: Numbers, Struggles & Growth This Broke the Internet: The ChatGPT Update That Changed Everything
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Apr 1, 2025 
Jacob Posel, an expert in AI-generated advertising, discusses the transformative impact of the recent ChatGPT update on ad creativity. He reveals how this breakthrough improved AI-generated ads to a level that can no longer be ignored. The conversation highlights the shift in perceptions toward AI in creative fields and the challenges brands face in adapting to these advancements. Jacob articulates the balance between human creativity and AI capabilities, urging marketers to prepare for the future of advertising as the game fundamentally changes.
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AI Ads Breakthrough
- Jacob Posel struggled for six months to create effective AI ads, feeling defeated by the technology's limitations.
- After a new ChatGPT update, he successfully generated compelling Ridge Wallet ads, sparking a viral Twitter trend.
Creative Resistance
- Creatives, especially on Twitter, are often resistant to new technologies like AI, fearing job displacement.
- However, the undeniable quality of the new ChatGPT update made it difficult for even skeptics to dismiss.
API Revolution
- Prepare for the API release of the new ChatGPT model, which will revolutionize ad creation.
- The ability to generate thousands of ads in parallel will change media buying strategies.