Ecommerce Playbook: Numbers, Struggles & Growth

This Broke the Internet: The ChatGPT Update That Changed Everything

Apr 1, 2025

Jacob Posel, an expert in AI-generated advertising, discusses the transformative impact of the recent ChatGPT update on ad creativity. He reveals how this breakthrough improved AI-generated ads to a level that can no longer be ignored. The conversation highlights the shift in perceptions toward AI in creative fields and the challenges brands face in adapting to these advancements. Jacob articulates the balance between human creativity and AI capabilities, urging marketers to prepare for the future of advertising as the game fundamentally changes.

44:35

Creator website

Episode guests

Jacob Posel

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

The latest ChatGPT update signifies a turning point in advertising by enabling the creation of high-quality AI-generated ads that enhance rather than replace human creativity.

Despite initial skepticism from creatives, the undeniable quality of AI outputs is fostering increased acceptance of its capabilities in marketing and advertising strategies.

Deep dives

The Impact of AI on Creative Work

The discussion emphasizes the transformative impact of artificial intelligence on creative processes, particularly in marketing and advertising. The speaker expresses a sense of achievement upon realizing that AI tools can create high-quality ads, which were previously considered unattainable. This technological advancement shifts the perception that AI might simply replace human creatives, revealing that it can actually enhance creativity and output. It highlights a significant turning point, allowing marketers and creatives to access tools that facilitate unprecedented creative freedom and innovation.

Intro

2min

Revolutionizing Ad Creativity with AI

7min

Revolutionizing Ad Creation with Automation

3min

AI's Impact on Ad Creation and Media Buying

16min

Navigating User Experience and Value Creation in Tech Innovation

2min

AI Revolution in Retail

10min

Navigating Challenges Through Community Engagement

3min

The future of ad creative just changed forever. In this episode of the Podcast, we break down the latest ChatGPT model update that literally broke the internet — and why it’s the biggest shift in AI-generated creative since GPT-3.5.

Jacob Posel joins to explain how this update unlocked a wave of AI ads so good… you can’t deny it anymore. From viral Twitter threads to wild reactions from the creative world, this is the moment where AI became a real force in advertising.

What You’ll Learn:

Why the new GPT update is a game-changer for ad creative
The exact moment Jacob realized AI had “solved” ads
What happens when media buying meets infinite creative
Why most brands still don’t believe this is real — and what that means
How you can prepare for the future of AI-generated video, creative, and strategy

For marketers, creators, and founders: This is your wakeup call. The game just changed. Get obsessed or get left behind.

Show Notes:

Go to Opensend.com/book-a-demo and start your 2-week trial for just $1.
Explore the PROPHIT System: profitsystem.com
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm

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