Ecommerce Playbook: Numbers, Struggles & Growth cover image

This Broke the Internet: The ChatGPT Update That Changed Everything

Ecommerce Playbook: Numbers, Struggles & Growth

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AI's Impact on Ad Creation and Media Buying

This chapter explores the transformative effects of AI technology, especially systems like ChatGPT, on ad creation and media buying. It addresses the balance between human creativity and AI capabilities, highlighting the potential for diverse outputs and efficiency in the creative process. Additionally, the discussion touches on the complexities of technology adoption and the challenges businesses face in leveraging these advancements effectively.

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