The Informed Life Steve Portigal on Writing, part 1
Dec 3, 2023
Steve Portigal, a user research consultant and author, discusses the motivations for writing and the challenges of creating a second edition. They explore the evolution of brands, the responsibilities of working on projects with rich histories, and the process of content production and teaching for books. They also provide information on finding the speaker online, book sales, and preordering their new book.
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Steve's Writing Journey
- Steve Portigal made several initial failed attempts before successfully writing his first book about user research.
- His eventual success involved meeting Lou Rosenfeld and responding to community demand for such a book.
Books' Enduring Value
- Books hold cultural significance for those who started their careers before digital content exploded.
- They represent formalized, lasting vessels of important ideas compared to transient, easily changeable digital media.
Books Demand Evergreen Ideas
- Books are a snapshot of ideas frozen in time, demanding evergreen content to remain relevant.
- Their commercial nature imposes discipline and signals that ideas are validated when readers invest money.