The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20VC: Calm Founder Alex Tew on What It Takes To Build Viral Products Today, The Current State of Customer Acquisition Costs, What Makes The Best Brands
Sep 11, 2020
In this engaging discussion, Alex Tew, Co-founder and Co-CEO of Calm, reveals his journey from a FIFA enthusiast to the driving force behind a top meditation app. He shares insights on the qualities of successful brands, emphasizing the importance of opinion-dividing messaging. Tew also dives into customer acquisition costs, debating paid versus organic strategies. With thoughts on creative pressure and the dynamics of building viral products, he offers valuable lessons for entrepreneurs aiming to blend business growth with well-being.
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Calm's Origin Story
- Alex Tew's entrepreneurial journey began in childhood, selling comics.
- His path to Calm started with a shared interest in creating a less stressed world, discussed while playing FIFA with Michael Acton-Smith.
Vision vs. Long-Term Truths
- Having a vision can be constraining; focus on long-term truths instead.
- Be flexible on execution details, as unexpected opportunities may arise.
Building Strong Brands
- The best brands have a clear purpose and deliver on their promise.
- Think about core brand principles from the beginning, not as an afterthought.
