Alex Tew

Michael Acton Smith, co-founder of Calm and creator of Moshi Monsters, and Alex Tew, known for the Million Dollar Homepage, share their journey transforming meditation into a thriving app. They discuss overcoming skepticism from investors and the road to securing calm.com. The duo reflects on the rise of community-driven ventures, emphasizing creative marketing and the importance of innovative content. Their lighthearted camaraderie shines through as they highlight the joy and passion behind building a platform that promotes mental well-being.

In this engaging discussion, Alex Tew, Co-founder and Co-CEO of Calm, reveals his journey from a FIFA enthusiast to the driving force behind a top meditation app. He shares insights on the qualities of successful brands, emphasizing the importance of opinion-dividing messaging. Tew also dives into customer acquisition costs, debating paid versus organic strategies. With thoughts on creative pressure and the dynamics of building viral products, he offers valuable lessons for entrepreneurs aiming to blend business growth with well-being.