ALL IN Practice Growth Podcast Marketing Tips in Scary Economic Times - Shane McElroy
Oct 26, 2023
Marketing expert Shane McElroy shares tips for thriving in a recession - from in-office collateral to website basics. Topics include dental practice growth, effective communication strategies, and patient-centric approaches
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Marketing in a Recession
- Don't reduce marketing spend during a recession.
- Instead, shift your focus to attract new patients and drive business.
Prioritize Clinical Education
- Prioritize clinical education before external marketing.
- Ensure you can successfully perform the procedure before promoting it.
Create In-Office Awareness
- Create in-office awareness of services you offer.
- Use signs, brochures, and other materials to inform patients.