ALL IN Practice Growth Podcast
Marketing Tips in Scary Economic Times - Shane McElroy
Oct 26, 2023
Marketing expert Shane McElroy shares tips for thriving in a recession - from in-office collateral to website basics. Topics include dental practice growth, effective communication strategies, and patient-centric approaches
32:23
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Quick takeaways
- Shift marketing focus to high ROI areas during economic uncertainty.
- Prioritize internal practice readiness before investing heavily in external marketing campaigns.
Deep dives
Marketing Strategies in Economic Downturns
In times of economic uncertainty, traditional marketing approaches may not be the best strategy. Instead of cutting back on marketing spend like others, consider reallocating funds to areas that can yield higher returns due to decreased ad costs, potentially resulting in a bigger ROI.
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