Patient-Centric Communication Strategies in Dental Practice

This chapter focuses on the importance of patient-centric communication in dental practices, emphasizing the use of benefit-driven language and visual aids to engage patients effectively. It discusses training the entire team, including non-clinical staff, to authentically communicate about procedures and services offered. Additionally, it touches upon optimizing websites for better conversion rates and lead generation, utilizing strategies like showcasing desired procedures and incorporating images or videos for enhanced engagement.