The Punk Rock MBA Ray Harkins (100 Words or Less, Taken)
Mar 2, 2020
Ray Harkins, podcasting expert and host of 100 Words or Less, dives deep into the world of podcasting. He shares vital insights on turning a podcast into a sustainable business through audience engagement and smart monetization strategies. Harkins discusses the evolution of podcasting, emphasizing authenticity and real connections with listeners. He also explores the intricate dynamics of podcast advertising, including the critical role of brand safety and the impact of genuine endorsements. Perfect for anyone looking to navigate the podcasting landscape!
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Intro
00:00 • 2min
Turning a Podcast into a Business
01:39 • 2min
The Evolution of Podcasting: Insights and Experiences
03:39 • 12min
Navigating the Transition from Podcaster to Sales Professional
15:36 • 2min
Navigating Podcast Advertising Budgets and Partnerships
17:28 • 2min
The Power of Authenticity in Podcast Advertising
19:15 • 3min
Navigating Brand Safety in Podcast Advertising
22:13 • 2min
Navigating Brand Safety in Podcasts and YouTube
24:02 • 5min
Steps to Monetize a New Podcast
28:33 • 3min
Navigating Podcast Monetization: Starting Small and Finding Your Niche
31:59 • 3min
Building Podcast Success: Strategies and Influencer Insights
34:55 • 11min
Exploring the Synergy Between Radio and Podcasting
45:42 • 2min
Booking High-Profile Guests
47:45 • 6min
Closing Thoughts and Community Engagement
54:00 • 3min