Ray Harkins (100 Words or Less, Taken)
The Punk Rock MBA
00:00
Building Podcast Success: Strategies and Influencer Insights
This chapter offers strategies for creating a successful podcast and attracting advertisers by understanding audience demographics and engagement. The discussion highlights the importance of genuine influence over mere fame, revealing that smaller influencers can drive greater engagement than traditional celebrities. Additionally, the chapter delves into the challenges of podcast discovery and the effectiveness of various marketing strategies, emphasizing the need for audience loyalty over just download numbers.
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