The GaryVee Audio Experience How to Deliver on Expectations | Monday Marketing Takes: ViacomCBS
Dec 14, 2020
Pam Kaufman, President of Global Consumer Products at ViacomCBS, shares her journey of building iconic brands. She discusses the art of identifying audience expectations and the booming influence of nostalgia in modern media, especially during the pandemic. Kaufman reflects on SpongeBob's unexpected rise to fame and Jojo Siwa's impact on youth culture. The conversation also covers the evolution of leadership in a post-COVID world, emphasizing the shift towards virtual meetings and enhanced team-building strategies.
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Consumer-Centric Approach
- Understand your target consumers and prioritize delivering products to superfans.
- Focus on building brands, driving revenue growth, and assembling diverse teams to achieve success.
Direct-to-Consumer Strategy
- Leverage direct-to-consumer (D2C) channels to reach fans directly and bypass retail challenges.
- Creating D2C shops allows brands to cater to specific fan bases and offer exclusive products.
The Power of Nostalgia
- Nostalgia is a powerful trend driven by adults seeking comfort and connection to their childhood.
- This trend is supercharged by events like the pandemic and creates opportunities for brands.