Pam Kaufman

Pam Kaufman, President of Global Consumer Products at ViacomCBS, shares her journey of building iconic brands. She discusses the art of identifying audience expectations and the booming influence of nostalgia in modern media, especially during the pandemic. Kaufman reflects on SpongeBob's unexpected rise to fame and Jojo Siwa's impact on youth culture. The conversation also covers the evolution of leadership in a post-COVID world, emphasizing the shift towards virtual meetings and enhanced team-building strategies.