E035: 2024 Marketing Predictions, December Sales Check, Marketing Mix, US Economy & More

5 snips

Dec 20, 2023

Topics discussed in this podcast include marketing predictions for 2024, measurement of ROAS and MER, media mix and advertising platforms, the dominance of Meta in advertising, the role of AI in advertising, the impact of word of mouth marketing, and the future of AI in advertising.

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Introduction

00:00 • 2min

Marketing Strategy during the Holiday Season

02:13 • 6min

Allocation of Marketing Spend and Introduction to Fulfill

08:12 • 2min

Media Mix and Dominance of Facebook

09:44 • 20min

Customer Acquisition, Facebook's Ad Auction Software, and Advancements in AI

29:57 • 2min

The Impact of Word of Mouth Marketing and Predictions for 2024

32:04 • 11min

The Future of AI in Advertising

42:58 • 15min

December Pulse Check Peak Gift Giving Period Measurement of ROAS & MER Marketing Spend and Meta Ads Cost Caps Media Mix and Advertising Platforms Google vs. Facebook Advertising Different Advertising Strategies for Different Businesses The Role of Demand Generation and Search Factors Influencing Success on Facebook and Google The Importance of Intent Capture and Creation The Dominance of Meta (Facebook) in Advertising The Influence of Facebook Ad Dollars on E-commerce The Future of Measurable Word of Mouth Using Transaction Data for Word of Mouth Analysis The Complexity of Facebook's Ad Auction Software The Advancement of AI and Compute Power The Challenges of Measuring and Leveraging Word of Mouth Discussion of Marketing Predictions for 2024 Impact of Interest Rates on Housing Market Housing Market and Potential Financial Crash AI Taking Over Advertising Growth of Meta Shops and others Amazon's Role in the Fight Against Competitors Should Amazon Acquire TikTok? Wrap-up and Announcement of Future Episode on Inventory and Demand Planning Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.