E035: 2024 Marketing Predictions, December Sales Check, Marketing Mix, US Economy & More
Dec 20, 2023
auto_awesome
Topics discussed in this podcast include marketing predictions for 2024, measurement of ROAS and MER, media mix and advertising platforms, the dominance of Meta in advertising, the role of AI in advertising, the impact of word of mouth marketing, and the future of AI in advertising.
AI-generated ads will revolutionize the creative process in marketing by enhancing their performance and effectiveness.
Social network shops will witness a tremendous growth in 2024, posing challenges to traditional e-commerce platforms.
Amazon will position itself as an ally in the fight against social network shops, potentially acquiring platforms like TikTok to establish dominance and counter their growing influence.
Deep dives
AI takes over advertising
In 2024, AI will play a significant role in advertising. AI-generated ads, powered by Pmax and ASC technology, will become more prevalent and will likely outperform human-generated ads. This shift will revolutionize the creative process in marketing, with AI tools generating and editing ads to enhance their performance and effectiveness.
Social network shops experience significant growth
2024 will witness a tremendous growth in social network shops, such as TikTok Shop, Facebook Shop, and YouTube Shopping. These platforms will see a 400% increase in usage year over year. As more consumers engage in social shopping, traditional e-commerce platforms may face challenges to stay relevant amidst the rise of these social network shops.
Amazon becomes a white knight in the battle against social network shops
Amazon will position itself as an ally in the fight against social network shops. By emphasizing its trustworthiness and high-quality products, Amazon will strive to attract customers who are wary of the perceived lower quality offerings from social network shops. Amazon may also make strategic moves, potentially even acquiring platforms like TikTok to establish dominance and counter the growing influence of social network shops.
AI revolutionizes video advertising
AI-driven advancements will transform the landscape of video advertising. While AI-generated real people videos are not yet mainstream, the technology is rapidly evolving, and we can expect significant progress in this area. AI will be utilized to generate and edit video content, providing marketers with more efficient and effective ways to engage audiences through compelling video advertisements.
The housing market is anticipated to face continued challenges in 2024, with rising interest rates and stagnant prices. This could potentially lead to a slowdown in consumer spending, as individuals may feel less confident in their economic stability and hesitate to make large purchases. The impact of the housing market on consumer spending will be an interesting trend to observe.
December Pulse Check
Peak Gift Giving Period
Measurement of ROAS & MER
Marketing Spend and Meta Ads
Cost Caps
Media Mix and Advertising Platforms
Google vs. Facebook Advertising
Different Advertising Strategies for Different Businesses
The Role of Demand Generation and Search
Factors Influencing Success on Facebook and Google
The Importance of Intent Capture and Creation
The Dominance of Meta (Facebook) in Advertising
The Influence of Facebook Ad Dollars on E-commerce
The Future of Measurable Word of Mouth
Using Transaction Data for Word of Mouth Analysis
The Complexity of Facebook's Ad Auction Software
The Advancement of AI and Compute Power
The Challenges of Measuring and Leveraging Word of Mouth
Discussion of Marketing Predictions for 2024
Impact of Interest Rates on Housing Market
Housing Market and Potential Financial Crash
AI Taking Over Advertising
Growth of Meta Shops and others
Amazon's Role in the Fight Against Competitors
Should Amazon Acquire TikTok?
Wrap-up and Announcement of Future Episode on Inventory and Demand Planning
Operators Exclusive Slack:
https://join.slack.com/t/9operators/s...
Operators Job Board:
https://operators.niceboard.co
In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you.
Powered By:
Fulfil.io.
https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.
https://www.northbeam.io/
Sendlane.
https://learn.sendlane.com/operators
Visit Our Website:
https://www.9operators.com/
Follow us on Twitter:
Sean (Host)
/ seanecom
Jason (Host)
/ jasonpanzer
Matt (Host)
/ mbertulli
Mike (Host)
/ mikebeckhamsm
Finn (Producer)
/ finn_radford
Northbeam (Partner)
/ northbeam
Fulfil.io (Partner)
/ fulfilio
Sendlane (Partner)
/ sendlane
We Rise Together.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
