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E035: 2024 Marketing Predictions, December Sales Check, Marketing Mix, US Economy & More

OPERATORS

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The Impact of Word of Mouth Marketing and Predictions for 2024

This chapter explores the power of word of mouth as a marketing channel and the limitations it has. It also delves into predictions for marketing in 2024, focusing on the upcoming election and its effect on advertising. The speakers emphasize that regardless of the election outcome, people will be spending a significant amount of time on screens, making it an opportune time for marketing.

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