Say More Jeni Britton on Creativity, Ownership, and Fiber
Jul 31, 2025
In this engaging conversation, Jeni Britton, the founder of Jeni’s Splendid Ice Cream and Floura, shares her transformative journey from an art student to a creative entrepreneur. She discusses the importance of intuition in business decisions and the need to embrace failure as a learning tool. Jeni emphasizes the balance between motherhood and entrepreneurship, offering insights on how her unconventional childhood shaped her bold approach. Additionally, she explores the innovative world of fiber in food systems, making a case for its significance in wellness.
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Grandmothers Shaped Her Fearlessness
- Jeni credits two very different grandmothers for shaping her boldness and curiosity.
- One was nurturing and the other was an adventurous artist who modeled fearlessness and action.
From Soap To Scream At The Market
- Jeni started with a handmade soap business before making scented ice cream at farmers markets.
- She learned early lessons about ingredients, packaging, and direct customer service from those experiments.
Creativity As Efficiency And Emotion
- Creativity, for Jeni, is about process and efficiency rather than pure aesthetics.
- She defines creativity as doing the most with the least and finding emotional resonance for customers.
