In this discussion, Adam Alter, a marketing professor and best-selling author, delves into how to break free from feeling stuck in life. He emphasizes the significance of opportunity cost, suggesting that persistence during challenging times can lead to growth. Alter introduces the concept of a 'friction audit' to simplify problems and identify what truly matters. By recognizing and addressing life's friction points, listeners can enhance their personal and professional satisfaction.
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insights INSIGHT
Subjective Stuckness
Feeling stuck is subjective; the same situation can feel different for different people.
One person's "stuck" can be another's enjoyable process, like Malcolm Gladwell's dad's 30-year math problem.
volunteer_activism ADVICE
Persevere or Quit?
When deciding whether to persevere or quit, consider the opportunity cost and potential alternatives.
Evaluate if you're making progress towards your goal; if the gap isn't shrinking, it might be time to quit.
volunteer_activism ADVICE
Steven Bartlett's Quitting Framework
If something is hard but worth it, stay the course.
If it sucks and you can't make it suck less, quit.
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In this book, Angela Duckworth presents a compelling argument that success is driven more by grit, a fusion of relentless passion and perseverance, than by talent. She explains what grit is, how to identify and develop it, and how it can be grown through stages such as developing interests, consistent practice, finding a pro-social purpose, and cultivating optimism. The book is structured in three parts: explaining what grit is and why it matters, how to grow grit from the inside out, and how to grow grit from the outside in, targeting parents, coaches, teachers, and organizational leaders. Duckworth supports her arguments with personal stories, historical insights, and interviews with high achievers from various fields.
Quit
The Power of Knowing When to Walk Away
Annie Duke
In this moment, professor of marketing and best-selling author, Adam Alter discusses how to become unstuck in life, work and relationships. The first thing is to understand what it actually means to become stuck, this often means judging whether to keep going with a particular path or to quit. In these instances Adam thinks it is best to think about the opportunity cost of leaving a goal behind, especially as research shows that it is nearly always a good idea to keep going beyond the point where it starts becoming hard as this is where growth happens. However, too often we quit as we view any sort of difficultly as a problem. One of the key ways that Adam thinks we can become unstuck is by simplifying a problem as much as possible, we can do this through what he calls a friction audit. This means knowing what is and isn’t important, what’s getting in the way, and how you can subtract it.
The Diary Of A CEO with Steven Bartlett 
