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The Hustle Daily Show
What successful brand design looks like in 2024
Sep 8, 2024
In this engaging talk, Mike McVicar, a partner at Gander—known for creating striking brands like Graza and Magic Spoon—dives into the futuristic realm of brand design. He discusses the crucial role of visuals in marketing and how authenticity is essential for brand identity. Mike also highlights the latest trends, like vibrant colors and innovative packaging, while emphasizing storytelling and collaboration for successful marketing strategies in 2024. Perfect for anyone looking to elevate their brand presence!
29:21
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Quick takeaways
- Successful brand design in 2024 relies on innovative visuals and strategic approaches that resonate with consumer expectations and market demands.
- Current design trends emphasize bold colors and unique typography, signaling a shift from previous simplistic styles toward more engaging aesthetics.
Deep dives
The Role of Design in Brand Success
Visual identity plays a crucial role in capturing an audience and marketing products effectively. Contemporary design trends such as hand-drawn illustrations and unique typography are gaining popularity among emerging brands. A creative agency, like Gander, helps both new and legacy brands establish impactful brand identities that resonate with consumers. By focusing on brand-centric approaches, Gander addresses customer needs and product differentiation, ensuring that design not only looks appealing but also serves a strategic purpose in the market.
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