The Hustle Daily Show What successful brand design looks like in 2024
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Sep 8, 2024 
Join Mike McVicar, Partner at Gander, a design agency known for branding innovative companies like Graza and Magic Spoon. He dives into the art of crafting distinctive brand identities and discusses the evolving trends for 2024, highlighting the importance of authenticity and bold visuals. Mike emphasizes how cultural shifts influence design, stressing the cyclical nature of branding strategies. He also shares insights on navigating the creative landscape amidst market changes, showcasing how agencies can embrace innovation for growth.
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Graza's Popularity
- Graza, known for its olive oil, has become widely popular, especially in Brooklyn.
- Gander's involvement with Graza began through mutual connections and prior work with the co-founder.
Understanding Customer Needs
- Understand your customer and what they look for in a product, like Graza did with olive oil.
- Use surveys to gather insights into consumer behavior and preferences.
Gander's Design Philosophy
- Gander's design style isn't intentional but emerges from problem-solving and personality.
- They prioritize quality typography and color combinations over a specific aesthetic.