Olive Oil: A Fresh Approach | 1min snip from The Hustle Daily Show

What successful brand design looks like in 2024

The Hustle Daily Show

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Olive Oil: A Fresh Approach

Innovative packaging is essential for olive oil branding, combining excitement with practicality. The design should evoke a sense of tradition while standing out among competitors. Emphasizing that olive oil is meant to be enjoyed liberally encourages everyday use, countering the notion of saving premium oils for special occasions. Ultimately, the goal is to create a product that is both accessible and distinctive within the market.

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Speaker 2

Right. Fields of olives, nice sun shining, maybe a farmer on the bottle. The bottle looks very old school. Yeah. It really breaks up that niche very well because it's this exciting packaging that's in also a squeeze bottle comparatively to a glass bottle or a giant plastic jug of sorts.

Speaker 1

or at least they at least used to have a significance. And we wanted to create something that would stand out, but also fit in. There were a hundred wrong solutions that we could have taken and we explored and all that kind of stuff. But we had to find something that fit within the world of olive oil and also was distinctly different. So we wanted to have fun with it, identifying that olive oil should be used liberally as a fun part of cooking. It shouldn't be something that you save on your shelf for 10 years and you're like, oh, that's my expensive olive oil. That's really not the way olive oil should be used. It should be used fresh and in large quantities. And

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