Mike McVicar

Join Mike McVicar, Partner at Gander, a design agency known for branding innovative companies like Graza and Magic Spoon. He dives into the art of crafting distinctive brand identities and discusses the evolving trends for 2024, highlighting the importance of authenticity and bold visuals. Mike emphasizes how cultural shifts influence design, stressing the cyclical nature of branding strategies. He also shares insights on navigating the creative landscape amidst market changes, showcasing how agencies can embrace innovation for growth.