In this engaging talk, Mike McVicar, a partner at Gander—known for creating striking brands like Graza and Magic Spoon—dives into the futuristic realm of brand design. He discusses the crucial role of visuals in marketing and how authenticity is essential for brand identity. Mike also highlights the latest trends, like vibrant colors and innovative packaging, while emphasizing storytelling and collaboration for successful marketing strategies in 2024. Perfect for anyone looking to elevate their brand presence!