Product Talk
EP 254 - Product Leaders to Watch: Oscar Health and Intuit/Quickbooks Product Leaders on B2B Tech, Part 1
Oct 5, 2022
In this engaging discussion, Aditya Subramaniam, Director of Product Management at Oscar Health, shares insights from nearly 12 years in B2B product management, emphasizing the significance of mentorship and customer engagement. Rosa Gonzalez Welton, Director at Intuit, adds her expertise, highlighting the importance of treating customers as partners in the product development process. They explore the complexities of B2B product design, the need for ROI demonstration, and innovative strategies to enhance customer experiences, showcasing how user delight stems from solving intricate problems.
25:39
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Quick takeaways
- Successful B2B product development hinges on fostering strong partnerships with customers to collaboratively tackle real business challenges.
- Navigating the complexities of regulatory environments is essential for product managers to create innovative solutions that meet customer needs effectively.
Deep dives
The Role of Community in Product Development
In the B2B product space, building a strong partnership with customers is crucial for creating effective solutions. Product leaders emphasize treating customers as equal partners throughout the development process, engaging with them to understand their real business challenges. This collaborative approach not only fosters innovation but also ensures that the final product addresses the specific needs of the market. By being transparent about roadmaps and challenges, product managers can build trust and contribute to a shared vision of success.
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