Product Talk EP 254 - Product Leaders to Watch: Oscar Health and Intuit/Quickbooks Product Leaders on B2B Tech, Part 1
Oct 5, 2022
In this engaging discussion, Aditya Subramaniam, Director of Product Management at Oscar Health, shares insights from nearly 12 years in B2B product management, emphasizing the significance of mentorship and customer engagement. Rosa Gonzalez Welton, Director at Intuit, adds her expertise, highlighting the importance of treating customers as partners in the product development process. They explore the complexities of B2B product design, the need for ROI demonstration, and innovative strategies to enhance customer experiences, showcasing how user delight stems from solving intricate problems.
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Early Startup Experience
- Aditya Subramaniam's first job involved wearing many hats at a warehouse startup.
- He did everything from customer support to product management, learning various business aspects quickly.
B2B Customers as Partners
B2B customers are partners in the development process. They help create products not just for themselves, but for the entire customer base.
B2B Delight
B2B products don't always need to be simple or have a great UX to be delightful. Sometimes, the value and stickiness are more important.