Building Partnerships in B2B Product Development

This chapter explores the speaker's extensive experience in the B2B tech industry, emphasizing the importance of treating customers as partners in the product development process. It highlights the complexities of B2B product design, compliance challenges, and the necessity of demonstrating ROI to ensure customer satisfaction. The discussion extends to the key qualities of successful B2B products, where user delight stems from solving complex problems, using Salesforce as a case study.