Nikonomics - The Economics of Small Business 202 - AI SERIES: 18 - Why Directories Are the New Gold Rush in Lead Generation with David Jaeger
Jul 10, 2025
David Jaeger, a dynamic entrepreneur in the digital agency and healthcare space, reveals how directories are revolutionizing lead generation. He argues these platforms are outpacing traditional agencies, especially as AI transforms the landscape. Jaeger shares insights on monetizing directories for massive revenue, utilizing AI to analyze customer feedback, and automating lead follow-up. He also unveils his new project, AutismCareFinder.com, highlighting its potential as a vehicle for client acquisition and service delivery in the mental health sector.
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Directories vs Lead Gen Agencies
- Directories offer true brand ownership and long-term control over the customer base, unlike agencies.
- Agencies face commoditization and downward pressure due to AI, while directories can build lasting value.
Psychotherapy Practice Directory Success
- David Jaeger’s psychotherapy practice gets 90% of its leads from one directory despite poor SEO.
- He pays zero customer acquisition cost (CAC) for these leads, highlighting directory effectiveness.
Directories Mitigate SEO Risks
- Directories buffer businesses against changes in Google SEO and AI-driven answer boxes.
- Owning your own directory brand ensures multiple traffic entry points beyond traditional SEO.