"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition Mastering Podcast Growth | Chris Hutchins, All the Hacks
Jan 30, 2024
Chris Hutchins, expert in podcast growth and optimization, joins Erik Torenberg to discuss crucial factors of podcast optimization, choosing platforms, monetization practices, and the future of podcasts. They explore the challenges of content creation, the power of cross promotion, the importance of analytics, and the impact of audience demographics on advertising. They also delve into the journey of building a successful podcast, exploring the idea of subscription-based podcasts, and the future of the podcast ecosystem.
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Measure Growth And Retention
- Track downloads per episode and listen duration to judge content quality and growth.
- Use Chartable or platform analytics to measure retention and episode completion rates.
From Side Project To Full-Time Podcaster
- Chris started All The Hacks as a pandemic side project because podcasting felt natural to him.
- He released nearly 100 episodes before leaving Wealthfront to focus full time on the show.
Build For The Platform
- Create content natively for each platform rather than repurposing one format across all mediums.
- Podcast-to-YouTube video conversions usually underperform unless planned for YouTube first.