"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition  cover image

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

Mastering Podcast Growth | Chris Hutchins, All the Hacks

Jan 30, 2024
01:04:23
Snipd AI
Chris Hutchins, expert in podcast growth and optimization, joins Erik Torenberg to discuss crucial factors of podcast optimization, choosing platforms, monetization practices, and the future of podcasts. They explore the challenges of content creation, the power of cross promotion, the importance of analytics, and the impact of audience demographics on advertising. They also delve into the journey of building a successful podcast, exploring the idea of subscription-based podcasts, and the future of the podcast ecosystem.
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Podcast summary created with Snipd AI

Quick takeaways

  • Building a podcast audience relies on creating high-quality content and implementing strategies such as cross-promotion and targeted advertising.
  • Analytics are crucial for tracking audience growth and engagement in podcasting, including monitoring downloads per episode and retention rate.

Deep dives

The Benefit of a Strong Launch and Leveraging Existing Audience

The podcast had a strong launch with the help of a video collaboration that promoted the podcast. This allowed for initial momentum and visibility. Additionally, the host already had an existing audience from previous endeavors, which helped to drive listenership and provide a solid foundation for the podcast.

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