The Journey of Building a Media Company

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Two individuals discuss their long-standing connection and the journey of one of them in building a media company focused on optimizing and maximizing various aspects of life. They talk about the initial idea for the company, the success of their podcast and newsletter, and the accidental nature of starting the project during the pandemic.

Chris Hutchins joins Erik Torenberg as he explores the intricacies of building and growing a successful podcast. Learn about crucial factors of optimization, tracking growth, choosing platforms, monetization practices including subscription models and content-brand alignments, and more.

We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.

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RECOMMENDED PODCAST:

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

LINKS:

All The Hacks: https://www.allthehacks.com/

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X / Twitter:

@hutchins (Chris)

@eriktorenberg (Erik)

TIMESTAMPS:

(00:00) Episode Preview

(01:27) Chris's Journey to Podcasting

(02:26) The Challenges of Content Creation

(04:18) The Power of Podcasting

(05:00) The Importance of Creating Content for the Platform

(06:32) The Struggles of Social Media Content Creators

(09:57) The Future of All The Hacks

(11:39) The Importance of Good Content

(14:18) The Power of Cross Promotion

(20:35) The Importance of Analytics in Podcasting

(28:30) The Reality of Podcast Monetization

(32:49) Exploring the Idea of Full-Time Creators

(33:36) Building a Podcast Network: Challenges and Opportunities

(35:03) The Impact of Audience Demographics on Advertising

(36:23) The Pros and Cons of Niche Podcast Networks

(39:54) Investing in Podcasters

(45:21) The Journey of Building a Successful Podcast

(47:46) Exploring the Idea of Subscription-Based Podcasts

(53:25) The Future of Podcast Ecosystem

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