Why SEO Still Matters in 2025 (More Than Ever)

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Jun 27, 2025

SEO remains a powerhouse in 2025, especially alongside AI and social media. The discussion highlights how SEO knowledge enhances AI optimization and content visibility on platforms like TikTok. It emphasizes the importance of engagement and linkable assets for improving search rankings. Additionally, targeted blogging and bottom-of-funnel strategies prove beneficial for driving conversions. Learn how social media can amplify your SEO efforts, making it a unique free channel for high-intent traffic across various platforms.

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INSIGHT

SEO Powers AI Optimization

SEO knowledge directly improves your ability to optimize for AI-generated search results.
AI answers often derive from top SEO content, making SEO skills essential to rank in AI-driven environments.

INSIGHT

SEO Unlocks Platform Algorithms

SEO skills help decode algorithms across all major platforms like YouTube, TikTok, and Instagram.
Engagement, content structure, and click-through rate principles apply universally across search and social algorithms.

INSIGHT

Search Is Everywhere Now

Search functionality exists across all major social and digital platforms, not just Google.
Applying SEO basics to internal platform search helps content surface better everywhere, including Google.

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E723: I break down why SEO is still one of the most powerful marketing channels in 2025 - especially when paired with AI and social media.

With fresh Datos data, timeless SEO experiments, and examples, we explore what’s actually happening with search, and how SEO knowledge now gives you an edge across platforms and algorithms.

What you'll learn: - How SEO knowledge translates to AI optimization - Top-ranking content is often what AI tools surface; knowing SEO helps you rank in AI-driven results. - Why understanding SEO helps you master all algorithms - Core SEO skills like engagement and content structure apply to TikTok, Instagram, X, and more. - What “search is everywhere” really means - Social platforms have internal search; SEO helps you show up across channels and on Google. - Why SEO is still a free, high-intent traffic channel - It brings in users who are actively searching for what you offer, without paid ads. - How blogging still works (with caveats) - When targeted strategically, blogs still drive top-of-funnel discovery and brand awareness. - Why bottom-of-funnel SEO delivers better results - It targets ready-to-buy users, converts better, and compounds over time. - How social media can amplify your SEO efforts - Traffic and shares from your audience boost rankings and visibility. - What linkable assets do for SEO and how they pair with the now-ease of social - Shareable tools, experiments, and reports earn backlinks and build authority long-term - and how one tool earned 35,000+ backlinks.

Whether you’re a startup founder, a creator, or a marketer - if you want compounding, high-intent traffic without blowing your ad budget, this episode is a must-listen.

⭐️ State of Search Q1 2025: Behaviors, Trends, and Clicks Across the US & Europe - https://datos.live/report/state-of-search-q1-2025/

⭐️ Datos new AI report - The Current AI Landscape: An Analysis of Evolving User Behavior: https://datos.live/report/the-current-ai-landscape/

⭐️ Rand Fishkin SERP click volume experiment - https://seosherpa.com/seo-experiments/

⭐️ Linkable assets - https://edwardsturm.com/articles/no-link-building-budget-could-buy-these-results/

⭐️ Getting 3,100 users in 75 minutes with TikTok - https://edwardsturm.com/articles/why-marketers-love-tiktok/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Is SEO Dead? Why You Should Care in 2025 00:08 The Impact of AI on SEO 01:15 SEO Skills: The Key to Understanding Algorithms 01:56 SEO and Social Media: A Symbiotic Relationship 03:17 The Power of Search: SEO's Ubiquity 04:15 SEO: A Free High-Intent Traffic Channel 06:07 The Evolution of Blogging and SEO 07:10 Bottom of Funnel SEO: The Ultimate Conversion Tool 07:32 SEO and Social Media: Amplifying Impact 09:26 Creating Linkable Assets for SEO Success 11:29 Final Thoughts on SEO in 2025

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #digitalmarketing #seotips #marketingstrategy