Intro

E723: I break down why SEO is still one of the most powerful marketing channels in 2025 - especially when paired with AI and social media.

With fresh Datos data, timeless SEO experiments, and examples, we explore what’s actually happening with search, and how SEO knowledge now gives you an edge across platforms and algorithms.

What you'll learn: - How SEO knowledge translates to AI optimization - Top-ranking content is often what AI tools surface; knowing SEO helps you rank in AI-driven results.   - Why understanding SEO helps you master all algorithms - Core SEO skills like engagement and content structure apply to TikTok, Instagram, X, and more.   - What “search is everywhere” really means - Social platforms have internal search; SEO helps you show up across channels and on Google.   - Why SEO is still a free, high-intent traffic channel - It brings in users who are actively searching for what you offer, without paid ads.   - How blogging still works (with caveats) - When targeted strategically, blogs still drive top-of-funnel discovery and brand awareness.   - Why bottom-of-funnel SEO delivers better results - It targets ready-to-buy users, converts better, and compounds over time.   - How social media can amplify your SEO efforts - Traffic and shares from your audience boost rankings and visibility.   - What linkable assets do for SEO and how they pair with the now-ease of social - Shareable tools, experiments, and reports earn backlinks and build authority long-term - and how one tool earned 35,000+ backlinks.

Whether you’re a startup founder, a creator, or a marketer - if you want compounding, high-intent traffic without blowing your ad budget, this episode is a must-listen.

⭐️ State of Search Q1 2025: Behaviors, Trends, and Clicks Across the US & Europe - https://datos.live/report/state-of-search-q1-2025/

⭐️ Datos new AI report - The Current AI Landscape: An Analysis of Evolving User Behavior: https://datos.live/report/the-current-ai-landscape/

⭐️ Rand Fishkin SERP click volume experiment - https://seosherpa.com/seo-experiments/

⭐️ Linkable assets - https://edwardsturm.com/articles/no-link-building-budget-could-buy-these-results/

⭐️ Getting 3,100 users in 75 minutes with TikTok - https://edwardsturm.com/articles/why-marketers-love-tiktok/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Is SEO Dead? Why You Should Care in 2025 00:08 The Impact of AI on SEO 01:15 SEO Skills: The Key to Understanding Algorithms 01:56 SEO and Social Media: A Symbiotic Relationship 03:17 The Power of Search: SEO's Ubiquity 04:15 SEO: A Free High-Intent Traffic Channel 06:07 The Evolution of Blogging and SEO 07:10 Bottom of Funnel SEO: The Ultimate Conversion Tool 07:32 SEO and Social Media: Amplifying Impact 09:26 Creating Linkable Assets for SEO Success 11:29 Final Thoughts on SEO in 2025

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #digitalmarketing #seotips #marketingstrategy