20VC: Why Great Companies are Defined by How Many Things They Say No To, Why Being First Does Not Matter & Why Market Over Traction or Team is the Most Important Thing with Guillermo Rauch, Founder & CEO @ Vercel
Oct 6, 2023
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Guillermo Rauch, Founder and CEO of Vercel, talks about making money online, the importance of being right over being first, and crucial market selection. He also discusses the future of AI, lessons from angel investing, and empowering creators in software experiences.
Rejecting ideas is crucial for success in a company.
Simplicity and focused user interfaces are essential in creating great products.
AI solidifies the shift away from per-seat pricing and opens up new business models.
Deep dives
The Importance of Rejecting Ideas
A key point in the podcast episode is the significance of companies rejecting ideas. The speaker emphasizes that what makes a company good is how much they say no to and how many seemingly attractive ideas they rule out. This process of rejecting ideas is considered crucial for success.
The Value of Simplicity in Product Development
Another main idea discussed in the podcast is the importance of simplicity in product development. The guest speaker mentions examples like Google search and Notion, highlighting how simplicity and a focused user interface can be highly effective in creating great products.
The Evolution of AI and its Impact on Business Models
The podcast also explores the role of AI in transforming business models. It suggests that AI solidifies the shift away from per-seat pricing and opens up opportunities for new business models. The combination of AI capabilities, scalable infrastructure, and comprehensive platform offerings is deemed crucial for success in the evolving software industry.
The importance of waiting and holding in decision-making
It is important for companies to avoid rushing into solving every problem with urgency. Apple's approach of picking their battles and markets demonstrates the value of waiting and holding. By allowing experiments to run and letting the truth emerge, companies can make more informed decisions. This approach becomes more crucial as a company matures, as being right is more important than being first. Setting a high bar for product readiness and reducing the blast radius of experimentation can build confidence and ensure success.
The evolving relationship between front-end and AI
As AI becomes more prominent, the traditional role of front-end interfaces may decrease in significance. However, UIs will still play a role in surfacing and guiding users towards the information they need. Chatbots and natural language interaction are simplifying complex dashboards and providing a more intuitive user experience. AI enables the creation of new UIs that assist in tasks and decision-making. While UIs may change, the focus remains on selling the work and completing projects efficiently. The co-evolution of AI and traditional software will lead to new UI designs and capabilities.
Guillermo Rauch is the Founder and CEO @ Vercel, giving developers the frameworks, workflows, and infrastructure to build a faster, more personalized Web. To date, Guillermo has raised $312M from Accel, Bedrock, Greenoaks, GV and more. Prior to founding Vercel, Guillermo co-founded LearnBoost and Cloudup where he served the company as CTO through its acquisition by Automattic in 2013.
In Today's Episode with Guillermo Rauch We Discuss:
1. From Argentina to SF: The Boy Making Money Online:
How did Guillermo first get into computers and start making money online?
Does Guillermo still believe the US and SF offers the same opportunities it did when he came?
Did Guillermo feel the weight of responsibility of providing for his family at a young age?
2. Timing, Markets and Narrative Violations:
Why does Guillermo believe it does not matter being first but being right?
Why does Guillermo believe the most important thing for a company is market selection?
Why does Guillermo believe it is crucial that founders and companies have "narrative violations"?
3. The Future of AI:
What model will win in the future; open or closed?
Where does the value accrue; startups or incumbents?
How will the SaaS business model change in a world of AI?
4. Silicon Valley's Most Successful Angel You Did Not Know:
What are some of Guillermo's biggest lessons from angel investing?
What is his single biggest miss? How has it changed how he thinks?
What have been his biggest hits? How did they impact how he thinks about what it takes to win?
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