How I Built This with Guy Raz Live From The HIBT Summit: Tariq Farid Of Edible Arrangements
Dec 26, 2019
Tariq Farid, the founder of Edible Arrangements, shares his inspiring journey from a humble flower shop to a multimillion-dollar business specializing in fruit bouquets. He highlights the integral role of family support and the sacrifices made by his immigrant parents. Tariq discusses the challenges of transforming fruit into visually appealing arrangements, emphasizing the importance of customer feedback. He reflects on how cultural values and authenticity shape his entrepreneurial spirit, offering insights for aspiring business owners.
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Mom's Intuition
- Tariq Farid's mother, who worked at his flower shop, predicted Edible Arrangements' success.
- Customers frequently called back to order more, demonstrating early demand.
Unique Advantage
- The uniqueness of fruit bouquets became a competitive advantage for Edible Arrangements.
- Customers valued the novelty and shareable experience it offered.
Early Support
- Tariq Farid's father's boss loaned him $6,000 to start his first flower shop.
- His mother worked at the shop despite not driving, showcasing family support.