Tariq Farid

Tariq Farid, founder of Edible Arrangements and seasoned entrepreneur, joins to lend his expertise to early-stage founders. He shares insights on how to make Filipino banana ketchup mainstream and debates the impact of brand names like 'cruise' for sustainable ventures. Tariq also discusses scaling personalized services without losing the brand's soul and reflects on his entrepreneurial journey, emphasizing the importance of customer feedback and long-term vision.

Tariq Farid, the founder of Edible Arrangements, shares his inspiring journey from a humble flower shop to a multimillion-dollar business specializing in fruit bouquets. He highlights the integral role of family support and the sacrifices made by his immigrant parents. Tariq discusses the challenges of transforming fruit into visually appealing arrangements, emphasizing the importance of customer feedback. He reflects on how cultural values and authenticity shape his entrepreneurial spirit, offering insights for aspiring business owners.