Digitized | Spotlight

Ep. 2: TYB - Building Community-Owned Brands w/ Ty Haney

Oct 25, 2023
Guest
Ty Haney
Ty Haney, CEO of TYB, talks about building community-owned brands with blockchain technology, the future of community engagement, and the role of venture capital in funding brands. They also discuss the use of collectibles as access keys in communities and explore evolving funding models for brands, including crowd funding and Kickstarter. The speakers touch on the challenges of building a brand and the potential for crossover between brands and interest groups.
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Transcript
Episode notes
1
Introduction
00:00 • 2min
2
Building Community and Focusing on Customer Retention
02:00 • 3min
3
Building a Community-Owned Brand
04:30 • 5min
4
Building Community-Owned Brands with Collectibles and Blockchain Loyalty
09:04 • 2min
5
Community-Owned Brands and the Future of Funding
11:27 • 19min