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Ep. 2: TYB - Building Community-Owned Brands w/ Ty Haney

Digitized | Spotlight

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Community-Owned Brands and the Future of Funding

The chapter discusses the concept of community-owned brands and the evolving funding models for brands. It explores the potential for crowd funding to create a sense of ownership and loyalty among consumers, and mentions the success of Kickstarter in this regard. The speakers also touch on the challenges of building a brand, the importance of community, and the potential for crossover between brands and interest groups.

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