Darren Shaw, an SEO expert, discusses the fundamentals of local SEO, strategies for obtaining customer reviews, optimizing dental marketing strategies, improving customer engagement, and upcoming virtual summit and dental SEO conference.
Optimizing your Google My Business listing is crucial for local SEO and can significantly improve your local search visibility and rankings.
Utilizing the features offered by Google My Business, such as showcasing products, creating posts, and enabling direct booking, can help businesses stand out, attract more customers, and generate more leads from Google.
Deep dives
Maximizing Your Google My Business Listing for Local SEO
One of the main points discussed in the podcast is the importance of optimizing your Google My Business (GMB) listing for local search engine optimization (SEO). Darren Shaw, an expert in local search, mentions that many businesses neglect their GMB listing, which is a missed opportunity. He emphasizes that GMB offers numerous features, including the ability to add and showcase products, create posts similar to social media updates, and enable direct booking through your listing. Utilizing these features not only helps your listing stand out, but also improves your chances of ranking higher in local search results.
The Five Pillars of Local SEO
Another key point discussed in the podcast is the concept of the five pillars of local SEO. These pillars include website content optimization, building quality backlinks to your website, managing and obtaining positive customer reviews, optimizing your GMB listing, and having a strong presence in online directories and citations. Darren Shaw highlights that while website optimization and backlinks are crucial components of traditional SEO, local SEO adds the aspects of customer reviews, GMB optimization, and citations to enhance your local search visibility. By focusing on all five pillars, businesses can improve their overall local SEO strategy and outperform their competition.
The Importance of Google Reviews
Google reviews play a significant role in local search rankings and consumer decision-making. Darren Shaw explains that Google factors in both quantity and sentiment analysis when evaluating reviews. Having a high number of positive Google reviews helps to boost your local search visibility and reputation. Additionally, including specific keywords related to your services in the reviews can improve your ranking for those terms. It is also important to diversify review sources and encourage customers to leave reviews on various platforms, not just Google. Yelp, which used to be prominent, is losing ground to Google when it comes to online reviews for local businesses.
Underutilization of Google My Business Features
Despite the various features and opportunities available through Google My Business, many businesses are underutilizing them. Darren Shaw points out that only a small percentage of businesses take advantage of features like showcasing products, utilizing Google posts, and implementing appointment booking directly through the GMB listing. By fully optimizing their GMB listing and actively using these features, businesses can differentiate themselves from competitors, attract more potential customers, and drive more leads from Google.
Text ‘bulletproof’ to 33777 to stay in the know about all things Bulletproof, and buy the book HERE! Use code BULLETPROOF for 10% Discount on all Whitespark Products!
Tweetables In order to rank in the local pack, you cannot ignore your organic site. Darren Shaw (Google) Every hundred feet you’ll get a different result. Darren Shaw Only 2% are using the product feature of GMB. Darren Shaw
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode