The New Music Business with Ari Herstand This Merch Company Has Paid Artists $30+ Million
Sep 24, 2025
In this discussion, Seamus Menihane, CEO and co-founder of Downright Merch, shares insights into the merch industry where they've paid artists over $30 million. He elaborates on the recent merger with Overcast to form Armada and how that enhances artist support. The conversation dives into balancing online and touring merch sales, utilizing QR codes to convert show buyers into direct-to-consumer fans, and how real-time sales tracking improves inventory management. Seamus also speculates on the future of direct-to-fan engagement and the integration of merch platforms.
AI Snips
Chapters
Books
Transcript
Episode notes
Merch As Brand And Revenue Engine
- Armada offers full brand merchandise management from design through fulfillment and distribution.
- They position merchandise as a core way to maximize an artist's brand and revenue.
Death Row 30th Anniversary Case
- Armada produced a modern apparel line and store for Death Row Records' 30th anniversary.
- They handled product design, printing, fulfillment, and storefront creation for the campaign.
Collaborate Early On Design
- Collaborate from concept through production when you want standout merchandise.
- Give direct feedback at each design phase so product matches the artist's brand and fan expectations.
