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Seamus Menihane
CEO and co-founder of Downright Merch (recently merged into Armada); merch industry entrepreneur who manages hundreds of artist stores and has paid out over $30 million to clients.
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Sep 24, 2025
• 1h 2min
This Merch Company Has Paid Artists $30+ Million
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In this discussion, Seamus Menihane, CEO and co-founder of Downright Merch, shares insights into the merch industry where they've paid artists over $30 million. He elaborates on the recent merger with Overcast to form Armada and how that enhances artist support. The conversation dives into balancing online and touring merch sales, utilizing QR codes to convert show buyers into direct-to-consumer fans, and how real-time sales tracking improves inventory management. Seamus also speculates on the future of direct-to-fan engagement and the integration of merch platforms.
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