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Inside the Strategy Room
179. Hopper: Bringing fintech to travel booking
Oct 11, 2023
Hopper transformed from a ticket sales company to a travel fintech business, offering financial products like price-freezing and cancellation insurance. The power of gamification, social commerce, and targeting younger travelers are discussed. Hopper Cloud helped generate new revenue and tap into unrealized travel spend. Building for the future and understanding market trends were key to their success. Hopper's use of generative AI and their ambitious plans for the future are also highlighted.
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Quick takeaways
- Hopper transformed from an airline ticket sales business to a travel fintech business by offering financial products like price-freezing and cancellation insurance, attracting over 100 million downloads.
- Hopper's unique approach to social commerce, inspired by companies like Maetuan and Alibaba, engages customers through streaks, games, and sharing, creating an emotional and pragmatic connection with customers.
Deep dives
Hopper's Transformation into a Travel Fintech Business
Hopper, a Montreal-based company, transformed from an airline ticket sales business to a travel fintech business. They started offering financial products such as price-freezing and cancellation insurance to increase profitability. These products have become a core part of Hopper's value proposition, attracting over 100 million downloads. Customers find the suite of protection products appealing, as it allows them to remove anxiety and provides flexibility in their travel plans.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode