Focusing on one product in a strong market (for 15 years) - Geoff Roberts, Outseta

Geoff Roberts is the co-founder of Outseta, a bootstrapped all-in-one platform to help manage and grow your recurring revenue business. Before Outseta, Geoff was Head of Marketing for Buildium, a product that went through the phases of bootstrapping, raising and exiting, that was started by current co-founder Dimitris.

What we covered in this episode:

• Taking a big 15 year bet on your business
• Going into an established, durable market
• Why not raise for the company?
• Single focus vs portfolio of small bets
• Why Outseta focused on brand building and not SEO
• Marketing trade-offs
• Why freemium doesn’t work for everyone
• Building a flat, self-managed organisation

Recommendations

• Book: Reinventing Organistations; Life Profitability
• Podcast: Tim Ferris Show
• Indie Hacker: Anthony Castrio

Follow Geoff

• Twitter
• Read the Outseta Blog

Follow Me

• Twitter
• Indie Bites Twitter
• Personal Website
• Buy A Wallet
• 2 Hour Podcast Course
• PodPanda (hire me to edit your podcast)

Sponsor - Figura

Often great design makes products stand out in this day and age; stop trying to figure it out yourself. Figura offers vetted product designers for startups and fast-growing companies. Find your first designer or contractor, or land a helping hand for your product in less than 48hours. Save $199 and start your project for free, using code "INDIE199".

Head to figura.digital to try it out.